Black Entrepreneur, Former NFL Executive Reveals Insights into Sports Franchise Ownership

A former NFL Executive releases a candid memoir with childhood experiences in the Dallas Cowboys’ locker room to his time as a player, an executive with the Arizona Cardinals and finally, as part owner of two sport franchises in his journey to expand the Newhouse legacy.

Rodd Newhouse

Nationwide — In his new book, The Rodd Newhouse Story: Expanding a Legacy, A Memoir, Rodd Newhouse, son of former Dallas Cowboy fullback Robert Newhouse, tells his insightful story of stepping out of the shadows of his father and expanding the legacy of the Newhouse family name. Now, part owner and COO of the Dallas Jackals Rugby team and the Allen Americans hockey franchise, his story is filled with triumphs and losses — with years of playing collegiate football at Rice University that led to a stint with the Baltimore Ravens as a player, to working in the NFL’s front-office in New York and with the Arizona Cardinals.

He even spent time as a contributor to ESPN and as a Player Personnel Director in arena football. Rodd’s journey has been full of twists and turns, as he struggled to find his own identity in the world of sports and beyond — and sure to inspire others.

With a foreword by Pro Football Hall of Famer Drew Pearson, this memoir tells a powerful story of his father’s legacy and influence that formed Rodd’s spiritual grit… helping him to overcome challenges throughout his journey.

What readers are saying:

“This is a memoir with glimpses of privilege, minus entitlement; moments of self-doubt and insecurity that emerges from the shadows of a famous but loving and hardworking NFL father, into a world of prominence.” — Larry York, AIAA

“Great read! It’s an honor to be an inspiration to Rodd — but it’s funny, his father has been an inspiration to me, watching him march up and down the field as a Dallas Cowboy player. Congratulations to Rodd on success on and off the field.” — Trevor Cobb, College Football Hall of Fame.

The Rodd Newhouse Story, A Memoir is 147 pages long and is available on Amazon and other online booksellers.

About the Author
Rodd Newhouse was born and raised in Dallas, Texas, where he currently resides. He is a husband and father of two children as well as a partner at a wealth management firm and now, a part owner of two sports franchises. Expanding a Legacy… The Rodd Newhouse Story, A Memoir is his first book.

Michelle London-Bell also hails from Dallas, Texas, and is the founder and creative director of Urban Media Group of Texas currently based in Houston, Texas. She has been published in multiple publications including NSBE Bridge Magazine, IMAGE Magazine of TX, and Dallas South News.

For press inquiries or media interviews, contact 832-736-7547 or

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