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SALA Festival 2023 Is A Win


SALA Festival 2023 Changes Narratives

Soaring temperatures in the San Francisco Bay Area did not deter the hundreds of art and literature fans who flocked to Menlo College in Atherton, CA for the fourth edition of the South Asian Literature and Arts Festival (SALA) on October 7th and 8th. Over the weekend, attendees heard from accomplished entrepreneurs, award-winning authors, and luminary artists through panel discussions, special interviews, and performances curated under the theme “Changing Narratives.”

Four people smile at the camera at SALA Festival 2023
Kiran Malhotra (SALA co-founder), author Dr. Abraham Verghese, and guests at the opening night of SALA Festival 2023 (image courtesy: SALA 2023/ArtForum SF)

Ambika Sahay, Executive Director, ArtForum SF, described the event as “a space to tell our stories, to highlight our social issues and to celebrate our contemporary culture! South Asian Culture is evolving and how does that relate to us South Asians in today’s world? We explore these concepts at the SALA festival in a light and open-minded atmosphere.”

Sahay added that the response from both speakers and audience members was wonderful. “SALA 2023 had 22 amazingly curated panels, 65+ speakers, several South Asian contemporary small businesses, and over 1000 audience members in attendance. We couldn’t be more proud.” 



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