#622 How Hooters Is Leveraging their Iconic Brand to Start a New Concept

Maxine JohnsonNovember 9, 2023

0 1 1 minute read

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SEGMENT 1 with Sal Melilli: It’d be hard to come by someone in U.S. that has not been to or heard of the restaurant chain Hooters. Now this iconic brand is introducing a new concept: Hoots Wings. Why a new concept and why introduce it during a pandemic?

SEGMENT 2 with Jaime Lizotte: For a few years now, there has been a rise in the existence of contingent workforces. What exactly is a contingent workforce and how are they different or similar to independent contractors? What do companies need
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SEGMENT 3 with Jamie Notter: Now is the time of year where many management teams meet annually to decide their new strategy for the year. Should they even do that this year?

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#annual_strategy, #branding, #business_strategy, #compliance, #contingent_workforce, #culture, #freelancers, #independent_contractors, #marketing, #new_concept, #small_business, #strategy_sessions

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Maxine JohnsonNovember 9, 2023

0 1 1 minute read