Segment 1: Michele Pariza Wacek is a professional copywriter where she writes promotional materials for businesses and her work has sold over $50M worth of products and services over the past 8 years. She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy,” “Love-Based Online Marketing,” “Love-Based Money and Mindset” and “Love-Based Goals.” We show you why the most effective marketing copy is love-based copy, and how to write it.
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Segment 3: Sean Cohen is Chief Operating Officer at AWeber, a leading small business email marketing software company, where he oversees the activities of all teams and directors, collaborates with the CEO on strategic goals, and advocates AWeber’s core values throughout all company initiatives. We talk about what exactly is culture and you as the owner can shape it.
Sponsored by Nextiva and Corporate Direct.
