Audyence Launches Industry’s First B2B Programmatic Platform Offering Real-Time Demand for Lead Generation

AUSTIN, Texas–(BUSINESS WIRE)–Audyence officially announced today that it launched its Real-Time Demand Platform–RTD–the B2B advertising industry’s first programmatic platform allowing marketers to purchase based on acquisition, not impressions or clicks. Created by senior marketing technology executives and leveraging machine learning, Audyence RTD analyzes more than 17.5 billion firmographic, behavioral and technographic data points, providing publishers, advertisers and agencies a means of



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