Bailey Jenkins
Director, Operations | iCRYO
Founder & Owner | Sunrise Blanket Co. & Rapid Reboot
With Rapid Reboot, Bailey channeled her athleticism, entrepreneurial spirit and design capabilities into an FDA-regulated sports medical device manufacturer that does millions in yearly revenue and has worked with hundreds of professional and Olympic athletes, teams and organizations. In a sports and sports medicine space dominated by men, Bailey has always been fearless yet diplomatic in voicing recognition and encouragement for the women around her, from female athletic trainers to female employees. Rapid Reboot is also a large partner of the major colleges in the state, including Brigham Young University and the University of Utah, and for several years was a sponsor of Utah-based USA climbing. Currently, Bailey is expanding her ability to elevate people’s health as the Director of Operations for iCRYO, a national health and wellness franchise with numerous medical therapies and dozens of centers, including new and upcoming centers in Utah.
What advice would you give other women in the Utah business landscape?
Find that fourth community. Family, business and religion are all great and come with friends who can support you. However, women are more prone to sacrificing their hobbies and other passions, so they miss opportunities to be involved in more communities. For example, I’ve had some incredibly hard times this past year and received so much support and help from my gym friends.
What advice would you give your younger self?
I would tell my younger self not to personify things that cannot reciprocate emotions—like a business, for example. While I have joked that my first business was my first child, and while there is truth to that, my first business was just that: a business. I wanted the business to succeed, but it would not succeed just because I loved it or was passionate about it. Successful people know how to make decisions based on what is objectively best and not emotionally best.
