Startup Week connects founders to resources, inspiration

Awareness emerged as an early theme as would-be, fledgling and established entrepreneurs gathered for San Antonio Startup Week on Monday morning on the 24th floor of Frost Tower, with its 360-degree views of downtown and beyond.

For all its recent strides and wins, San Antonio still suffers from a lack of awareness, said Jenna Saucedo-Herrera at the conference’s opening session — awareness of the story it has to tell about itself and awareness around what kind of support is available for companies looking to launch and grow here.

Saucedo-Herrera, president and CEO of Greater: SATX, San Antonio’s regional economic development organization, joined former mayor and U.S. Housing and Urban Development Secretary Julián Castro on stage to discuss past and current efforts to position the city as a place worth investing in.

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