#370 Marketing in Politics, Sales Force Transformation, App for PR

Segment 1:Bruce Newman, author of THE MARKETING REVOLUTION IN POLITICS, is a professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor of the Journal of Political Marketing.\

Segment 2: Michael Perla is co-author of 7 STEPS TO SALES FORCE TRANSFORMATION:  Driving Sustainable Change in Your Organization.  He is a Principal at Symmetrics Group where he specializes in providing actionable insights to

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Segment 3: Vernon Dutton is a recently-retired attorney and insurance company vice president who’s writing a book for Boomers who are making professional and personal transitions. He calls himself a “Time Travel Agent.”

Segment 4: Wayne Taylor is chief operating officer at Bassett Salon Solutions. 

Segment 5: Allison Kugel spent 8 years as a syndicated journalist and more than a decade in public relations. She is now co-founder and co-creator of the UPitch App – a free mobile PR pitching tool for brands and entrepreneurs, and discovery app for journalists to find story ideas to cover.

Sponsored by Nextiva and Staples.

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