Michael Maslansky — How Brands Should Communicate In A Crisis by Due Diligence

Michael Maslansky is a communication strategist and language expert who teaches companies how to effectively connect with customers. As the CEO of Maslansky + Partners, his emotionally savvy coaching has helped numerous Fortune 500s like Pfizer, Starbucks, Bank of America and Microsoft find their footing in times of crisis.

His firm’s polling methodologies and in-depth focus groups have frequently been cited in The New York Times, The Washington Post, The New Yorker, 60 Minutes, Nightline and PBS’s Frontline, among others.

In this episode we discuss:

  • How to be authentic in your brand messaging & PR
  • The biggest challenges for brands in today’s political landscape
  • How to effectively communicate with policymakers and regulators
  • Strategies for navigating “cancel culture”
  • The case study of Bud Light
  • How to communicate brand values while protecting reputation
  • The 4 principles of building trust through communication
  • And more

Recommended resources:

The Language of Trust: Selling Ideas in a World of Skeptics by Michael Maslansky

Thinking, Fast and Slow by Daniel Kahneman

Influence: The Psychology of Persuasion by Robert Cialdini

The Righteous Mind by Jonathan Haidt

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