How to Win the Game of Consumer Subscriptions with Michael Hurnaus

Michael Hurnaus previously worked for Microsoft and Amazon before founding Tractive – market leader in GPS Tracking and Health/Wellness Monitoring for cats and dogs. Michael also angel-invests in B2C subscription businesses.

Top 3 Value Bombs

1. Around 95 percent of success hinges on executing that idea well. The idea contributes only about 5 percent to startups and endeavors, while most of the outcome is determined by effective execution.

2. Pricing is vital for subscriptions, whether in your business or as an angel investor in others. The Choice Factory book is a great resource.

3. Reducing churn is crucial, perhaps even more than pricing. To lower churn, start by offering a fantastic product that engages users.

Check out Tractive’s dog and cat trackers. Follow every step. Every minute. Everywhere – Tractive Website


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