Kim Johnson is Head of Community at Geneva, a messaging app for communities. Prior to that she used to lead community at Glossier, the brand that is possibly the most synonymous with “community” in the DTC landscape.
In this episode we discuss:
- What even is community?
- Types of community
- How brands can start a community
- Best practices for deepening engagement
- How to assess the value of community
- And more
Learn more about Geneva here
